Telecommunications

3G technologies for wide-area wireless voice and broadband wireless data services offer significant opportunities for competitive differentiation and growth. However, customer demands for more choice in features such as Mobile Number Portability (MNP) create more challenges for “churn” in saturated telecommunications markets. As a result, service providers need to increase their focus on customer retention, up sell additional services, and attract new customers with feature-rich service packages.

Today’s market environments require in-depth understanding of customer needs and customer value to differentiate 3G services, customer management and customer experience management. Such strategies need to include methods for customer segmentation, event-driven Customer Relationship Management (CRM), and real-time response to customer interaction events.

REAL EXPERTISE

ABeam has pioneered new capabilities for telecommunications clients in micro-segmentation of customer value and needs. We work with you to profile customer behaviors, interaction events, and identify opportunities to create value through new customer acquisitions, “win backs,” cross selling and up selling, loyalty management and churn management.

Our telecommunications solutions apply event-driven CRM based on business rules linked to your customer strategy. We effectively segment and map customer value and event value to business value as defined by outreach response rates, subscription rates, revenue and profitability of each service offering, and customer satisfaction. Through ABeam, your organization gains focused, proactive, and continuous capabilities to preserve and increase revenue and loyalty with every customer interaction.